01
Event pipeline
Server-side Conversions API events include hashed identifiers, dedupe keys, and retry-safe delivery.
Verified Case Study
EdTech Enterprise Accelerator
Multi-Platform CRM & Ad Automation Engine
Implemented server-side Conversions API, automated real-time lead qualification, and integrated Slack instant alerts for high-ticket enrollments.
- Industry
- Education technology
- Engagement
- 5 weeks · Fixed scope
- Delivered
- 2025
Measured impact
Outcomes, not activity.
4.1x Verified
Meta & Google ROAS
< 45 Seconds
Lead Response
+67%
Qualified Pipeline
The Problem
Where the existing system broke down.
Paid campaigns were optimising against incomplete browser events, sales followed up too slowly, and high-intent applicants went cold before a human reached them.
What changed after delivery
- Conversion tracking recovered after browser signal loss.
- Advisors reach high-intent leads while intent is still fresh.
- Budget shifted toward campaigns that produce qualified pipeline.
The Architecture
A system designed for production pressure.
Server-side conversion events flow from the CRM into Meta and Google with deduplication, while a qualification service scores every lead against firmographic and behavioural signals. Qualified applicants trigger Slack and calendar actions within seconds.
02
Qualification
A rules-and-score service enriches leads with campaign, firmographic, and engagement signals.
03
Routing
High-intent leads route to the right advisor with Slack alerts and pre-booked calendar slots.
04
Reporting
Blended ROAS, response time, and pipeline velocity roll into a single daily operations view.
Tech stack
Meta CAPIGoogle AdsHubSpotSegmentSlack
Client testimonial · 5.0 / 5.0
“The automation closed the gap between ad click and advisor call. We stopped paying for leads we could not reach in time.”
Elena Rostova
CMO, EdTech Enterprise Accelerator
Architect a similar system
Bring us the bottleneck. We will design the architecture.
Share your current constraints and we will map a 30-day execution plan with the same senior engineers who delivered this build.