01
Storefront
Next.js App Router with server components, image optimisation, and route-level streaming for collection and product pages.
Verified Case Study
Luxury Apparel Direct-to-Consumer
Omnichannel Headless E-Commerce Suite
Migrated a legacy monolithic store to a decoupled Next.js front end with WooCommerce core, resulting in a perfect 92+ mobile PageSpeed score.
- Industry
- Luxury retail
- Engagement
- 8 weeks · Fixed scope
- Delivered
- 2026
Measured impact
Outcomes, not activity.
3.4x Higher
Conversion Lift
120ms Latency
P95 Mobile
92+ Mobile
PageSpeed
The Problem
Where the existing system broke down.
The original monolith shipped megabytes of unused JavaScript, checkout dropped mobile buyers on slow networks, and merchandising changes required engineering releases.
What changed after delivery
- Mobile checkout completed in under three seconds on 4G.
- Merchandising releases moved from weeks to same-day.
- Inventory oversell incidents reduced to zero during launch.
The Architecture
A system designed for production pressure.
A headless Next.js storefront consumes a hardened WooCommerce GraphQL layer through Redis-backed edge caching. Incremental static regeneration keeps product and collection pages fast, while a typed merchandising workflow lets the commercial team publish campaigns without waiting for a deploy.
02
Commerce core
WooCommerce retained as the source of truth for stock, pricing, and orders behind a GraphQL contract.
03
Edge cache
Redis tag-based invalidation keeps catalogue data fresh without a full rebuild on every price change.
04
Merchandising
A guarded CMS workflow lets the team schedule drops, bundles, and landing pages from a preview environment.
Tech stack
Next.js 15WooCommerceGraphQLRedisTailwind CSS
Client testimonial · 5.0 / 5.0
“Our headless migration delivered sub-second page loads and lifted mobile conversion immediately. The merchandising team can now launch a campaign without filing an engineering ticket.”
Tanvir Ahmed
Head of E-Commerce, Luxury Apparel DTC
Architect a similar system
Bring us the bottleneck. We will design the architecture.
Share your current constraints and we will map a 30-day execution plan with the same senior engineers who delivered this build.