PHASE 01
Commerce and content audit
We benchmark performance, map the catalog and content model, and identify checkout friction by device.
Conversion and performance baseline
Commerce EngineeringSenior-led delivery
Headless Commerce & Storefronts
Sub-second storefronts that convert on mobile, scale through peak traffic, and stay easy for merchandisers to run.
We engineer composable commerce on Next.js, Shopify Plus, and headless CMS platforms. The result is a fast, accessible storefront with a clean content model, reliable checkout, and measurable conversion lift.
- Mobile conversion lift
- 3.4x
- Largest contentful paint
- <1s
- Lighthouse performance
- 98
- Peak-season monitoring
- 24/7
Engagement snapshot
- Timeline
- 6-10 weeks for a full storefront
- Engagement model
- Fixed-scope build plus growth retainer
- Core pod
- Commerce architect, frontend lead, QA
- Ownership
- Full storefront code and CMS schema
Security and IP terms included
Mutual NDA, DPA support, and full source ownership are standard on every engagement.
Visit the Trust CenterThe Problem
Theme-bound storefronts cap speed, SEO, and merchandising control
Monolithic themes accumulate plugins, block rendering, and make every campaign change a developer ticket. Mobile shoppers abandon slow pages before the product ever loads.
- Legacy themes ship JavaScript the page does not need.
- Merchandising changes require developer time and release windows.
- Product content is trapped in a single-channel model.
- Checkout and analytics break under peak traffic or new markets.
Methodology
A tested path from ambiguity to production
Every phase ends with a reviewable artifact so scope, tradeoffs, and progress stay visible.
PHASE 02
Composable architecture
We design the storefront, CMS, search, and checkout boundaries with cache and fallback strategy defined up front.
Architecture and integration map
PHASE 03
Storefront build
We build the component library, PDP and PLP templates, cart, and checkout flows with analytics wired in.
Staging storefront
PHASE 04
Migration and launch
Redirect mapping, data migration, load testing, and a staged cutover protect SEO and revenue during launch.
Launch runbook and redirect map
Production Stack
Technology selected for fit, not fashion
We stay model and platform agnostic. The stack is chosen for your latency, cost, and compliance constraints.
Next.js
Storefront framework
Shopify Plus
Commerce backend
Sanity
Headless CMS
Algolia
Search and discovery
Stripe
Payments
Vercel
Edge delivery
Cloudflare
CDN and WAF
GA4 / Segment
Analytics
Deliverables
What lands in your repository
Composable storefront
A typed Next.js frontend with reusable merchandising blocks and edge caching.
Merchandiser-friendly CMS
Campaigns, landing pages, and product content editable without a release.
Search and filters
Typed search, faceted navigation, and ranking rules tuned to your catalog.
Commerce observability
Real-user monitoring, error tracking, and conversion dashboards from day one.
3.4x
Conversion lift in case study
-62%
Time to interactive
+41%
Organic product traffic
99.98%
Checkout availability
Frequently Asked Questions
Service FAQs
Do we have to leave Shopify?
No. We commonly keep Shopify Plus as the commerce backend and build a custom Next.js storefront in front of it, preserving checkout and operations.
How do you protect SEO during migration?
We inventory every URL, map redirects, preserve structured data, and run a staged cutover with crawler verification before and after launch.
Can merchandising teams edit pages without developers?
Yes. We model reusable sections in the CMS so campaigns, landing pages, and product content can be published independently.
Adjacent Capabilities
Services that pair with this engagement
Custom Web Platforms
Senior-led product teams that turn ambiguous requirements into secure, maintainable web platforms.
Explore serviceDesign Systems
A shared design language and component library that makes every product surface faster to ship and harder to break.
Explore serviceSEO & Growth
Technical SEO, programmatic content pipelines, and measurement that turn organic search into a durable channel.
Explore serviceNext Step
Pressure-test your storefront
Share your current storefront and top conversion bottleneck. We will benchmark it against a composable architecture.
What happens after you send the brief
- 1Senior architect reviews scope within 4 business hours.
- 230-minute feasibility call with the engineer who will build it.
- 3Written approach, timeline, and fixed or sprint pricing.