PHASE 01
Funnel and data audit
We map spend, creative, landing pages, CRM stages, and the true cost per qualified opportunity.
Funnel economics baseline
Revenue OperationsSenior-led delivery
Growth Marketing & Demand Systems
Paid, lifecycle, and conversion programs wired to pipeline data instead of platform vanity metrics.
We connect acquisition, landing experiences, and CRM follow-up into one measurable system. Creative and channel tests run against qualified pipeline, not clicks.
- Acquisition waste
- -31%
- Return on investment
- +248%
- Test cycle
- 14d
- Pipeline source of truth
- 1
Engagement snapshot
- Timeline
- Monthly retainer with 90-day roadmap
- Engagement model
- Performance retainer plus creative sprint
- Core pod
- Growth strategist, paid media buyer, lifecycle engineer
- Ownership
- Accounts, creative, and reporting assets
Security and IP terms included
Mutual NDA, DPA support, and full source ownership are standard on every engagement.
Visit the Trust CenterThe Problem
Channels optimize for platform metrics while pipeline stalls
Campaigns report clicks and leads, but sales sees low intent. Landing pages, follow-up, and attribution live in different tools, so nobody can tell what actually creates revenue.
- Lead quality is invisible until sales has already spent hours.
- Landing pages and ad creative are tested in isolation.
- Lifecycle follow-up is manual or missing entirely.
- Budget decisions rely on platform-reported conversions.
Methodology
A tested path from ambiguity to production
Every phase ends with a reviewable artifact so scope, tradeoffs, and progress stay visible.
PHASE 02
Offer and experiment design
We define the offer, audience, creative angles, and a prioritized test roadmap.
90-day experiment roadmap
PHASE 03
Launch and lifecycle wiring
Campaigns, landing experiences, routing, and follow-up sequences ship as one system.
Live acquisition system
PHASE 04
Scale what qualifies
Weekly reviews shift budget toward the segments that produce qualified pipeline.
Pipeline dashboard and cadence
Production Stack
Technology selected for fit, not fashion
We stay model and platform agnostic. The stack is chosen for your latency, cost, and compliance constraints.
Google Ads
Demand capture
Meta Ads
Paid social
LinkedIn Ads
B2B demand
GA4
Behavior analytics
HubSpot
Lifecycle CRM
n8n
Lead routing
PostHog
Product analytics
Looker Studio
Executive reporting
Deliverables
What lands in your repository
Channel operating plan
Budget, audience, creative, and bidding rules tied to qualified pipeline.
Conversion experiences
Landing pages and forms built for the specific campaign and buying stage.
Lifecycle automation
Routing, nurture, and re-engagement sequences connected to CRM stages.
Revenue reporting
One dashboard joining spend, behavior, CRM stages, and closed revenue.
-31%
Wasted acquisition spend
+248%
Return on investment
+38%
Qualified lead rate
14d
Experiment cycle
Frequently Asked Questions
Service FAQs
Do you take over our ad accounts?
We can operate them directly or work alongside your team. Ownership and billing always stay with you, and we document every change.
How do you define a qualified lead?
Together with sales, we define qualification criteria and instrument them in the CRM so channel optimization uses the same definition as revenue reporting.
What is the minimum engagement?
Most engagements start with a 90-day roadmap and a monthly retainer. A shorter paid audit is available if you need a baseline first.
Adjacent Capabilities
Services that pair with this engagement
SEO & Growth
Technical SEO, programmatic content pipelines, and measurement that turn organic search into a durable channel.
Explore serviceWhatsApp & CRM
Official WhatsApp automation and a unified customer record that turns conversations into pipeline.
Explore serviceCustom Web Platforms
Senior-led product teams that turn ambiguous requirements into secure, maintainable web platforms.
Explore serviceNext Step
Rebuild acquisition around qualified pipeline
Bring current spend and conversion data. We will show where budget leaks and which experiment should run first.
What happens after you send the brief
- 1Senior architect reviews scope within 4 business hours.
- 230-minute feasibility call with the engineer who will build it.
- 3Written approach, timeline, and fixed or sprint pricing.